Kroger`s Cloud Strategy: From Retailer to Technology Company?
| Case Code: ITSY122 Case Length: 16 Pages Period: - Pub Date: 2021 Teaching Note: Available |
Price: Rs.400 Organization: The Kroger Company Industry: Retailing Countries: United States Themes: Technology Strategy, Cloud-based Software, RetailTech,Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
In 1883, Barney Kroger (Barney) opened a grocery store in Cincinnati, US, with US$ 372 – his entire life’s savings. Barney believed that to impress customers and earn profits, one needed to pursue quality. Hence, in the early 1900s, when most grocers bought their bread from independent bakeries, he made bread himself and sold it at his store. Over the years, he became the first US grocer to establish his own bakeries. Not only that, he was able to offer the bakery goods at a lower price..
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